Cannes Lions Entertainment Awards: Adidas Takes Home Grand Prix for Oasis ‘Original Forever’ Collaboration

By Todd Spangler

Todd Spangler

NY Digital Editor

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The 2026 Cannes Lions International Festival of Creativity recognized the best creative campaigns across entertainment, design and craft categories. Sports apparel and footwear maker Adidas‘ tie-up with English band Oasis winning the top prize in the Entertainment Lions category.

The festival’s Entertainment Lions award celebrates “creativity that turns branded content into culture.” From 656 total entries, the jury awarded the Grand Prix to Adidas for “Original Forever,” by New York agency Johannes Leonardo and Adidas London.

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