Cannes’ Fantastic Pavilion Expands Global Genre Ambitions Amid Growing Attendance, Honors Xavier Gens With Key Award (EXCLUSIVE)

Initiatives include the Genre IP Showcase, one of the Pavilion's fastest-growing sections, and the new Vertical Cinema Showcase, reflecting the massive global popularity of microdramas and mobile viewing

By Ed Meza

Ed Meza

@edmezavar

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The Fantastic Pavilion is cementing its position as a leading global hub for genre cinema at Cannes’s Marché du Film, where it returns this year for its fourth edition with an expanded slate of industry initiatives, international partnerships and market-driven programming.

Following its strongest edition to date in 2025 — which drew nearly 4,000 visitors and hosted 23 business deals across production, sales and distribution sectors — the Pavilion is doubling down on its role as a convergence point for the international fantastic film community.

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