Canary Islands Sell Documentary’s Next Frontier: A ‘Goldmine’ of Untold Atlantic Stories

At Sunny Side of the Doc, the Spanish archipelago is pitching locations, rebates, stories galore and a fast-maturing sector to make them

By Callum McLennan

Callum McLennan

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Soccer legend Pelé kneeling to tie his boots in the seconds before kickoff at the 1970 World Cup and the Puma brand on show is a legendary image; less well known is that it was engineered by a Canary Islander.

Hans Henningsen, widely cited as a father of modern sports marketing, is now the subject of a documentary, “The Puma King,” from Las Palmas- and Tenerife-based Videre. And its exactly the kind of title that the Canary Islands have brought to Sunny Side of the Doc to sell, a homegrown story with wide appeal.

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