Can Rob Bonta Make His Case Against Paramount Without the Three Largest Theater Chains?

By Gene Maddaus

Gene Maddaus

Senior Media Writer

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California Attorney General Rob Bonta has been on a roll. Arguing that the Paramount-Warner Bros. merger will harm theaters and cable providers, he brought an antitrust suit in July and managed to stall the deal until next spring.

But his winning streak couldn’t last forever. Last week, Cinemark joined AMC and Regal in backing the merger. That defection prompted the exhibitors trade group Cinema United — once a staunch Bonta ally — to go wobbly and push for a settlement.

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