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Matt Donnelly
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Creative Artists Agency has hired branding agent Courtney McHugh, naming her as an executive in its talent business ventures group.
McHugh, who joins CAA after serving as founding agent at United Talent Agency’s ventures group, will work across film, television, music, sports and digital talent to build global consumer brands and businesses.
“We are thrilled to welcome Courtney to our team. Her proven track record and experience building meaningful, scalable businesses with leading talent make her a great addition,” said Toby Borg, head of talent business ventures at CAA.
McHugh brings more than a decade of experience at the intersection of talent, consumer and ventures. At UTA, she led incubation efforts for category-defining brands, partnering with leading talent — including: Emma Chamberlain (“Forbidden Fruits”), Issa Rae, Taraji P. Henson, Elizabeth Banks and Priyanka Chopra — to launch and scale businesses from concept through commercialization. Her work has spanned brand creation, product development, strategic partnerships and go-to-market execution.
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Most recently, McHugh served as Chief Commercial Officer of Amplifye, a science-driven nutrition company. There she led commercialization strategy, brand development and key industry partnerships. around the product (a protein enzyme taken with meals to promote gut health and recovery). She is also an active advisor and investor in early-stage companies, with a focus on consumer health, wellness, and next-generation brand platforms.
“I’ve always believed the most enduring brands are built at the intersection of culture and utility. CAA is uniquely positioned to help talent move from influence on ownership, and I’m excited to help shape that next chapter,” said McHugh.
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