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Elsa Keslassy
International Correspondent
@elsakeslassy See All
Naman Ramachandran For most of the past decade, television’s defining battle was broadcasters versus streamers. Now that divide is breaking down fast, as traditional TV groups – who’ve seen linear advertising and viewing fall – are now keen to collaborate with global streamers to continue financing ambitious content and gain some scale.
Few deals illustrate the shift better than TF1’s decision to put its channels and AVOD service TF1+ inside Netflix. TF1+ already reaches around 42 million people a month, while TF1 President Rodolphe Belmer said the broadcaster estimates Netflix has roughly 14 million members in France, many of whom increasingly use it as their first destination for television.
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