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Bravo Bucks Tough Ad Trends, Keeping Some Upfront Dollars Moving Away From Traditional Cable (EXCLUSIVE)

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CitrixNews Staff
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Bravo Bucks Tough Ad Trends, Keeping Some Upfront Dollars Moving Away From Traditional Cable (EXCLUSIVE)
Jun 10, 2026 10:15am PT Bravo Bucks Tough Ad Trends, Keeping Some Upfront Dollars Moving Away From Traditional Cable (EXCLUSIVE)

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Brian Steinberg

Senior TV Editor

bristei See All BravoCon 2022 Charles Sykes/Bravo via Getty Images

When it comes to cable-network Bravo, executives at NBCUniversal may be shouting “Encore!”

The home to reality-series staples including “Summer House,” “Watch What Happens Live” and “The Real Housewives of Rhode Island” is scoring new ad commitments in TV’s annual ad-sales market, according to four people familiar with the matter, and it is doing so while most of its basic-cable competitors are seeing Madison Avenue’s money drifting away.

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