Brand Marketing Veteran Justin Breton Joins Gap to Drive Original Content

Walmart alum to craft shows and characters rooted in Gap imprints for the apparel giant's entertainment division headed by former Nickelodeon/Viacom executive Pam Kaufman

By William Earl

William Earl

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Walmart marketing alum Justin Breton has joined Gap Inc. to drive original content across a range of genres and platforms to support the apparel giant’s “Fashiontainment” business initiative.

Starting Aug. 31, Breton will serve as Gap’s VP of development, reporting to Pam Kaufman, the Nickelodeon and Viacom alum who joined the company in February as its first ever chief entertainment officer. He is based in New York.

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