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Rebecca Rubin
Senior Film and Media Reporter
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©Walt Disney Co./Courtesy Everett Collection When “The Devil Wears Prada” was released in 2006, the biting comedy set in the world of fashion was scheduled as light counter-programming against a comic-book behemoth, “Superman Returns.”
Now, 20 years later, there’s no question that Miranda Priestly and company are the box office’s main attraction. The long-awaited sequel “The Devil Wears Prada 2” is targeting a massive debut of $75 million to $80 million from 4,100 North American theaters. Some are expecting ticket sales to near $90 million to $100 million, given the original’s enduring appeal as well as the recent over-performance of “Michael.” Last weekend’s champ “Michael,” a musical biopic about Michael Jackson, was projected to earn $70 million and ended up wildly exceeding expectations with $97.2 million to start.
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