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Rebecca Rubin
Senior Film and Media Reporter
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Courtesy Everett Collection This weekend was one for the box office history books.
Movie theaters across the nation were jamming with Gen Z crowds, who showed up en masse for not one but two buzzy horror films. A24’s “Backrooms” collected a jaw-dropping, record-breaking $81 million from 3,442 North American theaters in its opening weekend. That’s as ticket sales for the Focus Features breakout “Obsession” jumped again in its third frame with $26.4 million from 2,781 cinemas — and crossed the $100 million mark domestically. Both movies were directed by YouTube stars and cost nearly nothing to produce, upending conventional wisdom about the necessary components for a hit.
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