‘Boom to Bust’: Book Explores the Unfulfilled Promises of Peak TV and the Legacy of the Hollywood Strikes

By Gene Maddaus

Gene Maddaus

Senior Media Writer

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In July 2023, Disney CEO Bob Iger sat down with CNBC’s David Faber at the Allen & Co. conference in Sun Valley, Idaho. The Writers Guild of America had been on strike for two months, and SAG-AFTRA would join them that later that day. It was all quite baffling.

“There’s a level of expectation that they have that’s just not realistic, and they are adding to a set of challenges that this business is already facing that is quite frankly very disruptive and dangerous,” he said.

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