Blink49’s Brand Studio Plans First Vertical Video, ‘Murder at the Mansion’ (EXCLUSIVE)

By Michael Schneider

Michael Schneider

Variety Editor at Large

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Blink49‘s branded entertainment division, Brand Studio, recently launched a vertical video division — and it has just announced its first project in the space. “Murder at the Mansion,” described as an “original vertical micro-drama designed for mobile-first audiences,” is set for this fall.

Blink49 head of vertical content Tieren Hawkins is writing the micro drama. On board is Uber Eats, which will be a part of the original murder mystery series via integration into the “Murder at the Mansion” narrative.

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