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Michael Schneider
Variety Editor at Large
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Matt Sayles; John Nacion/Getty Images “Black-ish” creator Kenya Barris has partnered with Offscript Worldwide — the employee-run parent of the Revolt TV brand — to launch Revolt Labs, a new company focused on working with creators. Barris and Offscript will run Revolt Labs as a joint venture, with Barris serving as vice chair of the new entity.
The news was revealed on Thursday morning by Barris and Revolt/Offscript Worldwide CEO Detavio Samuels, who exclusively laid out the structure to Variety. “What excited me about this venture is the ability for us to tap into our superpowers,” Samuels said. “On the Revolt side, we’ve proven ourselves from a business standpoint as the fastest-growing Black-owned media company. We have a track record identifying the next generation of creators. Then being able to take those creators to Kenya, who makes the dopest content and can take things from raw ideas to real concepts to global franchises. And then the third piece is our marketing prowess — whether we are driving them to the Revolt distribution system to out to Netflix, Disney or whoever buys it.”
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