By Payton Turkeltaub, Arushi Jacob
BET Studios has announced a partnership with microseries company aTwist, aiming to create storytelling “rooted in Black culture and community.” Through the partnership, the companies will produce multi-platform original microseries, including long-form episodic content for cable distribution and vertically formatted microseries for the aTwist platform. BET will first feature a limited first-run window of the long-form episodes before moving to aTwist’s vertical platform, where they will be formatted as microseries. The partnership aims to create quality low-cost programming for both linear television and mobile-first viewing. “BET is planting our stake in the ground for the next era of storytelling,” said Aisha Summers-Burke, EVP, Head of Creative at BET Studios. “The microseries format represents one of the most significant shifts in how content is created, distributed, and consumed, and we’re positioning BET at the forefront of that evolution. Our partnership with aTwist brings a best-in-class team and a format built for the future. Together we’re creating a pipeline that reflects Black culture and drives the conversation.”
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