By K.J. Yossman
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Paramount/Nicolas Ziajko Step outside Le Palais des Festivals in Cannes this week, where Mipcom is in full swing, and you might do a double take. Because nestled between the conference center and the French Riviera is an exact (well, 90% scale) replica of Paramount Studios’ iconic Bronson Gate.
The model arch, affixed via cleverly concealed aluminium and wood scaffolding, is located at the entrance to the studio’s 6,000-square foot exhibition tent at the international content marketplace. “[We’ve had] a lot of comments, a lot of what looks like selfies — people taking photos in front of the gate,” says Lisa Lasarenko, Paramount’s SVP for marketing and creative services, who oversaw the build. “Because it’s a little bit of Hollywood in Cannes.”
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