Banijay’s Marco Bassetti and Jeff Zucker on Officially Completing Their $8 Billion All3Media Merger

Deal creates 'the largest independent production company in the world,' Zucker tells Variety, home to 'The Traitors' and 'Big Brother'

By K.J. Yossman

K.J. Yossman

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It’s a done deal. RedBird IMI and Banijay have completed their $8 billion merger, led by Jeff Zucker and Marco Bassetti, respectively.

With the Euro regulatory process wrapped, together they will run the production-distribution behemoth, which is headquartered in London and publicly traded. The merger brings together Banijay’s stable of hit shows and formats, including “Peaky Blinders” and “Big Brother,” with All3Media‘s, which span “The Traitors” and “Undercover Boss.”

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