Banijay chair Jeff Zucker and CEO Marco Bassetti discussed their strategy post-merger with Variety's co-editor-in-chief Cynthia Littleton at Mipcom Cannes.
By K.J. Yossman
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Courtesy of Netflix/Everett Collection Banijay Entertainment, the production and distribution behemoth that now encompasses All3Media, is considering an expansion into the highly competitive U.S. scripted space, having gained major financial firepower through the recent merger.
Speaking alongside chair Jeff Zucker in a conversation with Variety’s co-editor-in-chief at Mipcom Cannes, Banijay CEO Marco Bassetti said he saw an opportunity for the company to grow its presence in scripted production, where it’s already active with films and series such as “Hamnet” and “Peaky Blinders.”
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