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Naman Ramachandran
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Banijay Entertainment Banijay Entertainment has secured worldwide rights to “Battleground,” a fitness-driven competition format originated by Mumbai-based Rusk Media.
The format fuses athletic competition, reality-style drama and audience interactivity, following fitness creators through a three-stage contest that includes a signature Fight Club segment. Competitors split into four teams, each guided by a mentor empowered to bid and trade athletes through strategic power plays, while round-the-clock cameras supply the reality engine at the heart of the show. Participants are tested across a broad range of physical disciplines, from raw strength and speed to agility and endurance.
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