Maya Georgi
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Bad Bunny attends Columbia Pictures' 'Caught Stealing' premiere Dia Dipasupil/Getty Images Bad Bunny shook up the Met Gala with yet another memorable look when he dressed up as an abuelo. He showed up in intricate, aged makeup, courtesy of Mike Merino, and made a lot of noise with his literal interpretation of the Costume Institute exhibition’s “Aging Body” theme. But the Puerto Rican superstar also used his Met Gala moment to debut something new: a logo of his birth name, Benito Antonio.
As eagle-eyed fans spotted, press pictures of Benito’s glam sesh for the Met Gala show the star sitting in a director’s chair with “Benito Antonio” in a bubbly font logo printed across the back. A similar font was used for the tag of his custom all-black tuxedo suit Zara, too.
Bad Bunny is currently in the process of filing a trademark on Benito Antonio. Records reviewed by Rolling Stone show that Benito Antonio Martínez Ocasio, who is also identified as “AKA Bad Bunny” in the filings, filed to trademark “Benito Antonio” in January 2026. It doesn’t appear that the trademark has been finalized quite yet, but the move feels aligned with the new logo.
Eric Rojas* So, what could this all mean exactly? Some fans think that this could mean a new chapter, with Bad Bunny retiring his moniker and performing under his birth name. Meanwhile, other fans are convinced that the new logo signals a new musical era.
Representatives for Bad Bunny did not immediately return Rolling Stone’s request for comment.
