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Automattic’s ‘Code for the People’ Documentary Is a Rallying Cry for Users to Fight for the Open Internet

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CitrixNews Staff
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Automattic’s ‘Code for the People’ Documentary Is a Rallying Cry for Users to Fight for the Open Internet
Jul 8, 2026 11:30am PT Automattic’s ‘Code for the People’ Documentary Is a Rallying Cry for Users to Fight for the Open Internet

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Todd Spangler

NY Digital Editor

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The free and open internet faces threats from companies propagating walled gardens designed to control your data and the rise of black-box AI systems. To preserve the vitality of the digital commons, individuals must take action to support the principles behind open-source code.

That’s the message from “Code for the People,” a short documentary film funded by Automattic, the company behind WordPress, Tumblr, WooCommerce and other internet tools and services. The film, directed by award-winning filmmaker Bao Nguyen, in part tells the story of how CEO Matt Mullenweg founded what became Automattic, a company rooted in the philosophy of open-source software. But it’s also a manifesto about the need to protect the open internet in the face of commercial interests that run counter to that ideal: Essentially, “Code for the People” is a recruitment video urging netizens to take part in the movement.

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