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Australian Screen Producers Call for Fairness Rules to Counter Streaming Giants’ Market Power

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CitrixNews Staff
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Australian Screen Producers Call for Fairness Rules to Counter Streaming Giants’ Market Power
Jun 11, 2026 3:09am PT Australian Screen Producers Call for Fairness Rules to Counter Streaming Giants’ Market Power

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Naman Ramachandran

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Screen Producers Australia has lodged a 22-recommendation submission to the Australian government’s National Cultural Policy consultation, putting the market power of streaming platforms over independent producers at the center of its push for structural reform.

The body’s submission argues that the shift to digital streaming has fundamentally altered commissioning practices, leaving small and medium-sized production businesses exposed to contract terms that threaten long-term sector sustainability. SPA is pressing for a “fairness” requirement to be embedded in Australian screen regulation – whether through a terms-of-trade model or as a condition of what qualifies as “Australian” content under domestic content regimes.

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