Atlas Entertainment and Culture Genesis Strike Creator Content Development Pact for TV, Film and Short Form

By Cynthia Littleton

Cynthia Littleton

Business Editor

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• Atlas Entertainment and Culture Genesis Strike Creator Content Development Pact for TV, Film and Short Form 1 hour ago
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Charles Roven’s Atlas Entertainment has struck a development deal with Culture Genesis, a leading-edge representation firm that packages the content of creator economy stars for sale at scale to mainstream buyers.

The deal reflects crosscurrents in media and advertising, where all the heat is on social media creators and marketers’ demand for social video.

The pact calls for Atlas and Culture Genesis to jointly develop film, TV and short form titles drawn from Culture Genesis’ archive of talent and content. The company operates the CG Collective, billed as 190 of YouTube’s top creators including iShowSpeed, Kai Cenat, REACT, AMP, People vs Food and V10’s America’s Funniest Home Videos. Atlas will work with Culture Genesis to develop and package new properties from its archive in addition to other projects.

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