Athletes and Execs Join Forces at Variety’s Inaugural Sports and Entertainment Studio, Featuring Russell Wilson, Jimmie Johnson and Jay Williams

By Matt Minton

Matt Minton

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As the worlds of entertainment and sports continue to overlap, Variety held its inaugural Sports & Entertainment Studio in New York, featuring Super Bowl-winning quarterback Russell Wilson, NASCAR legend Jimmie Johnson and ESPN studio analyst Jay Williams, as well as top executives from State Farm, PepsiCo and Teads.

On July 16, Variety reporters Joe Otterson, Marlow Stern and Brian Steinberg led conversations in the New York City studio about the players’ and executives’ respective careers, growing sport fandoms, and how networks and brands can collaborate and connect to better reach consumers during an explosive time for media.

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