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Naman Ramachandran
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Viral Nation and Media Trifecta have teamed up to develop an unscripted competition series built around Octagon Metatainment‘s “Rags 2 Richmond” franchise.
Buyers will get their first look at the series at the Access Canada Summit, held as part of the Toronto Film Festival’s inaugural market.
The series translates the world of Asian male pageantry into a rags-to-riches competition format. Contestants face challenges built around performance, style, talent and showmanship as they transform their look and image, before a live pageant finale crowns a winner.
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