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As War Drives Viewers to Streaming, Pakistan’s Begin Platform Expands Content Slate and Eyes South Asian Growth (EXCLUSIVE)

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CitrixNews Staff
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As War Drives Viewers to Streaming, Pakistan’s Begin Platform Expands Content Slate and Eyes South Asian Growth (EXCLUSIVE)
Mar 18, 2026 4:45pm PT As War Drives Viewers to Streaming, Pakistan’s Begin Platform Expands Content Slate and Eyes South Asian Growth (EXCLUSIVE)

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Naman Ramachandran

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With war in the Middle East and between Pakistan and Afghanistan reshaping viewing habits across the region, Begin CEO Jonathan Mark-Tatti sees opportunity where others see disruption.

“Geopolitical instability creates economic and operational challenges, but it often increases demand for streaming as audiences turn to digital platforms for both escapism and connection,” he says. “The real focus for us is ensuring we remain agile — prioritizing local content, strong partnerships and sustainable monetization in complex markets.”

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