The hegemony of Hollywood is being eroded in favor of rising regional powers, with diversity increasingly becoming key to attracting audiences
By Ed Meza
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"Ne Zha 2" was the No. 1 film at the global box office last year. Courtesy of Enlight Pictures In the three years since the end of the COVID pandemic, cinema exhibition around the world continues to feel the impact, with a slower than expected recovery exacerbated by unpredictability in the market, the industry downturn and shifting audience tastes, according to a new study published by France’s National Center of Cinema (CNC).
While Asia leads in global box office, the volatility in the market is creating opportunities, particularly for independent cinemas that cater to the increasingly diverse tastes of audiences.
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