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Ellise Shafer
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Courtesy Apple Apple is bringing a new live music venue to London.
Located in Battersea Power Station, Apple Music Hall is a state-of-the-art venue “designed to connect artists and fans through bespoke, intimate performances unlike anywhere else,” Apple said in its announcement on Tuesday.
“Apple’s deep love for music dates all the way back to the very beginning, from the launch of the iPod to the long-running iTunes Music Festival to the debut of Apple Music,” Oliver Schusser, Apple’s vice president of Apple Music and international content, said in a statement. “Today, with the opening of Apple Music Hall, we are once again taking an unprecedented step further in our commitment to artists and fans by supporting live music in ways only Apple can do.”
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