APOS Boss Vivek Couto on AI, Microdramas and the Redefinition of the Region’s Media Business: ‘You Can’t Dabble in Asia’

By Naman Ramachandran

Naman Ramachandran

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The title of Vivek Couto‘s opening address at APOS 2026 uses the word “reset.” He has a more precise term in mind.

“It’s not actually being reset,” says Couto, CEO and executive director at Media Partners Asia, which produces the annual summit running June 16–18 in Bali. “It’s actually being redefined. The whole industry is being redefined in terms of the possibilities, in terms of new revenue streams, and frankly, in terms of the cost structures that one has to adopt.”

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