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Brian Steinberg
Senior TV Editor
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Courtesy of Anvara A digital upstart thinks it has what it takes to help advertisers sweat the small stuff.
Andrei Stenmark says he’s out to help marketers make sense of the so-called “IRL (in real life) economy,” or a myriad of events that might range from food festivals and bar promotions to even a pickleball tournament or the U.S. Open. His Anvara, co-founded with Nick Khalili, offers a marketplace of intriguing promotional opportunities that might be available in a sports stadium or music festival, or at a college coffee shop, and helps arrange the details quickly thereafter.
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