Anthropic has started localizing Claude’s pricing in India, its biggest market outside the U.S., as global AI companies increasingly tailor their offerings to win users in the world’s most populous nation.
Local pricing has begun to appear for some users in India on Claude’s website and mobile apps. However, Anthropic has yet to enable payments via the Unified Payments Interface (UPI), India’s widely used instant payments network. Users still need to pay by card or through Apple and Google’s app store billing systems. This is unlike OpenAI, which rolled out Indian rupee pricing for ChatGPT in August with UPI support.
