Whatever the final outcome for Anthropic from its feud with the Department of Defense, the attention it has generated — coupled with the company’s funny Super Bowl ads taking aim at OpenAI and the surging popularity of Claude Code — has made Anthropic more popular with consumers than ever.
An examination of billions of anonymized credit card transactions from about 28 million U.S. consumers, conducted for TechCrunch by Indagari, a consumer transaction analysis company, shows Claude gaining paid subscribers in record numbers.
