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Brian Steinberg
Senior TV Editor
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Ed Araquel/AMC You don’t need to be a tech mogul to watch “The Audacity,” the new AMC drama that tells the story of a Silicon Valley guru who must navigate his way around a consumer data scandal. But if you want to get people to watch the show, a little experience with platforms, devices and potential customer bases couldn’t hurt.
AMC will tap TikTok, Charter Communications’ Spectrum, Captivate and Samsung TV Plus to help call attention to the series’ debut, and its use of those venues is just the latest sign that so-called TV networks are reaching well beyond their home medium when it comes time to drum up interest in new content offerings.
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