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Amazon Upfront Brings Out Michael B. Jordan, Chris Pratt, Oprah Winfrey in Star-Studded Ad Sales Pitch

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Amazon Upfront Brings Out Michael B. Jordan, Chris Pratt, Oprah Winfrey in Star-Studded Ad Sales Pitch
May 11, 2026 5:10pm PT Amazon Upfront Brings Out Michael B. Jordan, Chris Pratt, Oprah Winfrey in Star-Studded Ad Sales Pitch

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Joe Otterson

TV Reporter

joeotterson See All Amazon Upfronts 2026 Getty Images

Amazon made its pitch to advertisers at their annual upfront presentation in New York on Wednesday, with the TV arm of the e-commerce giant packing in the star power once again.

Like the great Steve Aoki last year, Diplo got the crowd warmed up with a rousing DJ set that actually got advertisers on their feet. Certainly no small feat.

Diplo was followed by a performance from Kacey Musgraves, who played her new song “Dry Spell” before launching into her hit song “Butterflies.”

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