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Brian Steinberg
Senior TV Editor
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Illustration: Variety VIP+; Adobe Stock Alexa, buy me the pizza I just saw in that commercial.
Amazon will harness agentic AI, which can determine the steps needed to solve a problem or come up with a solution, to create a new ad format for its Alexa digital assistant that lets customers to from seeing an ad to making a purchase without having to take another step, like using a QR code or a smartphone. The new format lets users order food or buy concert tickets all via a conversation with Alexa.
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