Amazon Squares Off Against Advertisers’ Biggest Challenge: Streaming Commercials That Run Over and Over

By Brian Steinberg

Brian Steinberg

Senior TV Editor

Latest

• Amazon Squares Off Against Advertisers’ Biggest Challenge: Streaming Commercials That Run Over and Over 1 hour ago
• Fox Corp. Sees Q3 Profit Dip, Citing Absence of Super Bowl 2 hours ago
• Advertisers’ Wish List for Upfront? Sports, Streaming, Spectacle (and Not Much Else) 23 hours ago

After elbowing its way into the fight for TV’s billions of advertising dollars, Amazon now wants to battle one of the most dire threats to commercials.

One of the biggest problems consumers have with ads in the streaming era isn’t that they see too many, but rather the same ones multiple times. Approximately 68% of more than 500 respondents to a 2025 survey by market-researcher Epsilon said they most frequently notice repeating advertisements on streaming services — well above what they see on their social-media feeds, mobile apps, websites, TV screens, radio and podcasts.

Related Stories

'The Fall and Rise of Reggie Dinkins' Renewed for Season 2 at NBC