Amazon Q2 Ad Revenue Up 26% as Tech Giant’s Profit Booms to $62.6 Billion on Anthropic Investments

Jul 30, 2026 1:20pm PT Amazon Q2 Ad Revenue Up 26% as Tech Giant’s Profit Booms to $62.6 Billion on Anthropic Investments

By Jennifer Maas

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Jennifer Maas

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@jmaasaronson

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Amazon reported its second-quarter 2026 earnings Thursday, revealing it beat Wall Street’s estimates with more than $200 billion in revenue for the April-June period.

Advertising services revenue for the quarter was up 26% year over year to $19.8 billion, while the tech giant’s overall profit jumped to $62.6 billion largely thanks to its investment in AI company Anthropic.

Wall Street forecast earnings per share (EPS) of $1.82 on $196.43 billion in revenue, according to analyst consensus data provided by LSEG. Amazon reported diluted EPS of $5.75 on $200.6 billion in revenue.

“AWS is booming, growing 36.7% year-over-year in Q2—our fastest growth in 18 quarters—and our AI and Chips businesses each eclipsed run rates of more than $25 billion,” Amazon CEO Andy Jassy said in a letter to shareholders. “In Stores, we again set record delivery speeds for Prime members in the first half of the year—over 40% more items delivered same-day or overnight, with Grocery and Everyday Essentials growing meaningfully faster than the rest of the business. And, Advertising had another strong quarter with 26% year-over-year growth. There’s a lot to be excited about, and we have much more coming for customers in the second half of the year and beyond.”