Plus Icon
Elsa Keslassy
International Correspondent
@elsakeslassy See All
Courtesy of Prime Video Amazon MGM Studios’ Nicole Morganti, head of originals for Southern Europe, and Thomas Dubois, head of originals in France, took the stage at Series Mania Festival in Lille to discuss Prime Video’s ongoing strategy to lure more women and younger demos on the heels of the “Culpables” trilogy.
“We are much more female-centric. We are looking for women audience, all ages, and we are looking after women young adults,” said Morganti. The executive pointed out the company kicked off this strategy in Spain a while ago with the “Culpables” trilogy which was watched by 100 million people globally and was remade in in the U.K. as “My Fault.”
Related Stories
