Amazon Kicks Off Creator Hub to Fire TV for Videos and Podcasts From YouTubers

The new hub will bring the latest content from the likes of MrBeast and Topper Guild more visibility inside the Fire TV interface.

By Elsa Keslassy

Elsa Keslassy

International Correspondent

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Amazon is launching dedicated Creator Hub to Fire TV this summer, creating a new section for videos and podcasts from digital creators to expand beyond social media and into connected TV.

The feature was announced on Monday morning during Cannes Lions aboard Amazon’s swanky yacht.

More than 120 creators are already available on Fire TV, where users can watch new videos from the likes of Dude Perfect, Jordan Matter, and Ben Azelart on the same day they go live on YouTube. The new hub, unveiled by Charlotte Maines, Amazon’s VP of devices content and advertising, will now give that programming – including the latest content from MrBeast, Topper Guild, Celine Dept and 5-Minute Crafts.– more visibility inside the Fire TV interface. Amazon expects to hit 200 Creators in July and over 500 by next year, the company said at Cannes Lions.

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