Amazon is bringing its new AI-powered conversational assistant, Alexa+, to the U.K., the first country to get the AI assistant outside of North America.
The company is currently letting users in the U.K. try out Alexa+ for free via an early access program. Users who buy the new Amazon Echo will receive an invite for the early access program, and the company says it plans to enable Alexa+ for “hundreds of thousands” of customers in the coming weeks.