Amazon Ad Revenue Growth Slows in Q3, Ecommerce Giant Undershoots Earnings Estimates

By Corbin Bolies

Corbin Bolies

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Amazon saw slowed growth in its advertising revenue in the year’s third quarter, claiming its decision to host Prime Day for most larger countries in the year’s second quarter and unfavorable foreign exchange rates contributed to a softer earnings report than Wall Street analysts expected.

The past four quarters for Amazon’s advertising segment saw growth hover around 22% year-over-year before increasing to 26% in 2026’s second quarter. In Q3, the company’s ad revenue growth decelerated to 11%, a drop the company attributed to changes in foreign exchange rates and the shifting of Prime Day.

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