Ally Picks Women’s Sports Over Traditional Cable — and Sees Marketing Boost

By Brian Steinberg

Brian Steinberg

Senior TV Editor

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The financial services firm Ally has worked to carve out new roosts in sports that in years past might never have been shown on TV.

Ally is a major sponsor of the Unrivaled three-on-three women’s basketball league and plans to invest ad dollars in “Women’s Sports Sundays,” a new showcase from ESPN that will replace the long-running “Sunday Night Baseball” this summer. If Andrea Brimmer, the company’s chief marketing and public relations officer, has her druthers, Ally will increasingly be able to put ads alongside Professional Women’s Hockey League Games in more prominent TV slots.

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