Alex Cooper’s Unwell Hires Joanne Bradford as President to Lead Expanded Executive Team

By Todd Spangler

Todd Spangler

NY Digital Editor

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Unwell, Alex Cooper‘s Gen Z-targeted media company that is home to her hit podcast “Call Her Daddy,” has brought a new team of execs on board tasked with driving growth.

The company has hired Joanne Bradford as president. Bradford, who has served as a strategic adviser to Unwell since June 2025, will oversee strategic growth and operations, including Unwell’s in-house advertising agency, which has secured multiyear partnerships with Google, Nestlé, Sephora and PolyMarket.

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