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Corbin Bolies
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Courtesy of Accenture Consulting and professional services giant Accenture has acquired creator and influencer agency Whalar, seeking to boost the scale of its marketing arm, Accenture Song.
The deal will see Whalar co-CEOs Emma Harman and Jo Cronk join Accenture Song and continue to lead Whalar in their current roles. Whalar’s now-former parent company, Whalar Group, will enter a three-year strategic partnership with Accenture Song under which it will provide access to its wider array of clients.
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