‘Absolutely beautiful’ but no shops for miles: the Cotswolds’ rural food deserts

Deep-rooted problems of food inequality are hidden behind area’s affluence and beauty

• Rural Britain is becoming ‘food desert’ for lower-income families, study finds

What does a “food desert” look like? In the case of the modestly affluent Cotswolds village of Kempsford, very pretty. When I visit the sun is shining from cloudless blue skies on to lovely honey-coloured stone houses, some draped in purple wisteria.

Aside from the loud hum of US air force planes revving up at the nearby Fairford airbase it’s a picture of rural calm. There’s a primary school and a pub. A house on the main street is called “The Old Bakery”. But there is no shop selling food for miles.