It’s no secret that AI is a hog, consuming energy and water like no digital technology before it. Now we know just how much Big Tech’s pursuit of AI is costing the environment.
Both Google and Amazon released their sustainability reports this week, and the numbers aren’t pretty. Each company has pledged to zero out its carbon emissions in the coming years, but AI has made those goals a lot harder to hit. Google’s total carbon emissions are up 25% since last year, Amazon’s are up 16%.