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A new dating app, Sonder, has a deliberately annoying sign-up process (and it’s working)

CN
CitrixNews Staff
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A new dating app, Sonder, has a deliberately annoying sign-up process (and it’s working)

Sonder’s founders couldn’t bear to encounter one more dating app profile in which someone boldly declared that their most controversial opinion is that they like pineapple on pizza. 

“We didn’t learn that people are frustrated through user calls or interviews or any of that,” co-founder Mehedi Hassan told TechCrunch. “We learned that through our own experience – we’re just like, this can’t be it.” 

Originally reported by TechCrunch