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Jennifer Maas
TV Business Writer
@jmaasaronson See All
TLC is taking a cue from Bravo’s massively popular fan event, BravoCon, with the launch of a multi-day event for the rabid audience surrounding its “90 Day Fiancé” franchise.
Per a press release issued during the WBD upfront presentation to advertisers Wednesday, “In addition to its robust slate of new and returning series, WBD continues to scale its most powerful franchises beyond traditional programming. Building on the massive popularity of TLC’s 90 Day Fiancé, the company announced 90 Day Con, a multi-day fan event designed to extend the franchise beyond the screen and deepen year-round audience engagement.”
According to the Warner Bros. Discovery-owned cable channel, the 90 Day Con event will be an “immersive experience will bring together the franchise’s most devoted superfans with familiar faces from the 90 Day universe, offering exclusive behind-the-scenes access, panels, fan experiences, social extensions, and premium opportunities for brand integration.”
Popular on Variety
WBD says that 90 Day Con emphasizes its “strategy of transforming fan-driven IP into multi-platform engagement engines that deliver meaningful connections for viewers and high-impact value for advertisers.”
More to come…
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